So it’s not CA, or HOW, or PRINT, but it is published! And the magazine, US Ad Review, claims to contain, “The best advertising at work in the American workplace.”
The ad they’re using is actually one in a series I did of similar style. Basically I was poking fun of different types of people who would enjoy our product by describing them, and then calling them a name at the end—in this case Foodie (I also had Tree Hugger, Smart Pants, Hippie, and Goodie Two-Shoes versions). In poking fun, I hoped to strike a cord with them and let them know that Eden Foods is like-minded in their passions.
The best part about this honor is that I didn’t submit it. They called my boss and asked for permission to use the ad, and for the names of those involved in the project. I also happened to be the photographer in this one, so that’s doubly cool.
So check out Issue #57, page 72, of US Ad Review if you ever get a chance. (Or click here to view it now.) It’s not the best ad I’ve ever done, but whatever works, eh? I think it’s nice, and effective, because it’s simple and very colorful.
Filed under: Advertising, Eden Foods, Foodie, Marketing, Tree Hugger, Work
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