Super Bowl Commericals

Oddly, there has been a serious lack of chatter on the Super Bowl commercials today. It wasn’t the worst year for commercials, and it wasn’t the best. It was sort of the equivalent of having Tom Petty do the half-time show—just alright. I’d give them an overall grade of C+.

Anheuser-Busch – Stole the show with seven fresh and humorous ads. A couple of theirs were dumb, but the Wheel/Bottle Opener, Cheese Run, Ability to Fly and Breathe of Fire ads were great fun.

Audi – Their new car was very intriguing. The ad seemed a little overdone though.

Bridgestone Tires – Almost there. The screaming squirrel was the best part of those.

Cars.com – Made me smile, but didn’t blow me away.

Careerbuilder.com – Unimpressed

Coke – Shaq on a horse was funny. The rest not so much.

eTrade – The talking baby thing has been done before, but this baby was a little more tech savy and came across as fresh.

FedEx – Really?

GoDaddy –  Their Superbowl ads are making me want to do business elsewhere.

Pepsi – Their Superbowl ads make me glad I’m a Coke man. Although hearing Thriller again was a welcome surprise!

Salesgenie.com – Mostly annoying.

If it weren’t for beer commercials, the world of TV advertising would be a boring place. Watch all of the Super Bowl spots here or here.

Filed under: Advertising, Commercials, Football, Super Bowl, Television

Super Sucky Advertising

I think my window of opportunity might have passed to comment on the Super Bowl commercials, so this won’t be very elaborate. The one thing that struck me Sunday was how terrible these things were as a whole. Sometimes they just try too hard to be creative and lose the point of simplicity. Like that map monster, the outerspace thing, or the Sheryl Crow commercial. They were confusing, long winded and hideous!

The one I liked the most happened before the game. Those lions chatting about Taco Bell were great. You can hardly ever go wrong having animals talking. A few of the things that I can still remember after the game is that for some reason my brother and I kept slapping each other while playing pool and that I now have no desire to eat a Snickers…especially near an auto mechanic.

Oh, and although it is true that everybody wants to work in Marketing, and I work in an office that is made up of mostly women, I have been blessed enough that that stuff has never happened in my office.

(Is anyone else tired of the OCC guys?)

Filed under: Commercials, Super Bowl, TV

Super Bowl Memories

On the eve of the most watched event in the world, I am watching some highlights of Super Bowls past. I think I might have to invest in some DVD’s from NFL Films. They are simply amazing. Anyway, I was reminded of my favorite Super Bowl memory, and it actually took place before the game even kicked off. Of course, I’m talking about Whitney Houston’s rendition of the Star-Spangled Banner at Super Bowl XXV in 1991, with the first Gulf war as a backdrop.

Watching this always brings a tear to my eye.

Filed under: Memories, Star-Spangled Banner, Super Bowl, Whitney Houston

Media Day 2007

Today is the NFL’s Super Bowl Media Day. In what’s become a circus of media credentials that range from Sports Illustrated to E! Entertainment to Jay Leno, the mad rush is to see:

1) Who can get the best quote

and

2) Who can ask the weirdest question

So in honor of the day and without further ado… let the madness begin!

Filed under: Media Day, NFL, Questions, Super Bowl