
I went to college to get a degree in Business Management. One of the required classes was Advertising. It turned out to be one of my favorite classes during all my years in that Business building (I still have the book to this day).
Before heading off to college, I worked a few years doing prepress for a local print shop. It was my first introduction to the Macintosh work environment, but it was love at first sight. When I started, Freehand and Quark ruled the day and Photoshop 2.0 was all the rage. As a result I was also there at the ground level when Illustrator and InDesign came around. A coworker and I would come in early and do the tutorials just to learn what was possible. At the time I wasn’t even a designer, just a production artist.
Back to college. It was my Senior year and I was doing interviews with companies that came to campus. During every interview I can clearly recall thinking to myself, “What am I doing here?” One company flew me down to Dallas for a next level interview, and it was the last time I ever interviewed for a Management position. It was an extremely beneficial experience, but when I returned I immediately signed up for another couple of years of college. I needed to add a minor in Graphic Design to my degree. It only took me four years, but I now knew that my life’s calling involved a Macintosh computer and some Adobe programs.
Flash forward to today. I now work in the Marketing department for an international organic food company doing graphic design and social media. I’ve been able to design everything from a frisbee to trailer graphics, and everything in between. Advertising is part of my everyday thought process. So it was with great anticipation that watched Art & Copy recently, and I wasn’t disappointed. Much like Helvetica before it, this documentary tickled my funny bone and reminded me why I made that decision back in college to get into this industry. Advertising gets a bad rap most days, and with good reason. We are inundated with horrible and constant advertising. But advertising will always be a part of our life, and when it’s done well it can change the world. Literally.
Art & Copy is a powerful new film about advertising and inspiration. Directed by Doug Pray, it reveals the work and wisdom of some of the most influential advertising creatives of our time. These artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in Art & Copy were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. The social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
I think it’s ironic that the movie I watched right before this one was Pirates of Silone Valley, a docudrama about how Steve Jobs got his start. Sandwiched together they gave me a renewed sense of purpose regarding my future.
Some of my all time favorite ad campaigns are covered in this documentary, such as Nike’s “Just Do It” campaign. Pictured below is an ad from that campaign that I could look at every single day. I still have a cutout of the original ad laminated at my house.
What are some advertising campaigns that have moved you?
Netflix Rating: ★★★★★

Filed under: Advertising, Movies, Reviews
Recent Comments