Foosball Anyone?

There is no information about how long this table actually is, but suffice it to say— you are going to need to bring some friends. In fact, two full soccer teams (22 players) could go head to head on this thing in what would undoubtedly be an epic foosballing showdown. Unfortunately, you may never get a chance to try your skill—the Table Football XXL is a one-of-a-kind item built as an advertising stunt for Amstel beer.

(ht: Razor Creative)

Filed under: Amstel, Creativity, Entertainment, Foosball, Football, Games, Marketing, Soccer, Sports

Awaken Thoughts

Erwin McManus on Leadership @ Awaken 2008 Day Two.

There are a lot of great churches out there that are reaching people like Mary and Martha and Peter in the Scriptures, but there aren’t enough which reach out to Dionysius and Damaris (Acts 17). It’s better to be alienated by the Christian world if that is what it takes to reach the alienated.

Filed under: Awaken, Creativity, Erwin McManus, Innovation, Mosaic

Awaken Thoughts

Mark Batterson on Leadership @ Awaken 2008 Day One.

Too often we stop creating the future and start repeating the past. We stop doing ministry out of creativity but out of memory. Faith is the willingness to look foolish. God seems to use the people willing to look foolish the most. R.T. Kendall — “The greatest opposition to what God is doing today comes from those who were on the cutting edge of what God was doing yesterday.”

Filed under: Awaken, Creativity, Innovators, Mark Batterson, Mosaic

Digital Outlook

1. Old-school design methods are failing. The pace of change among consumers and competitors has grown so fast that using a conventional process to hatch a marketing campaign, a Web site, or a new product virtually dooms it to being obsolete by the time it’s complete.

2. Innovation is the new currency. The days of a whopping marketing budget or a pretty design equaling success are over, as Blendtec has so well proved. If you’re not creating something that’s genuinely new—as well as useful and delightful—you are screwed.

3. Everyone is a creative. Your next-door neighbor can make a YouTube video or design a MySpace page that sits on an equal media playing field with anything we produce here at Avenue A Razorfish.

4. Narrative is the experience. As the Web becomes the preferred destination for brand exploration, digital experiences must become richer, deeper, and more able to tell compelling stories. If your brand experience depends entirely on pages and clicks, it’s time to wonder, “What is my story?

From a 2008 Digital Outlook Report by Avenue A | Razorfish.

(ht: Logic + Emotion)

Filed under: Advertising, Creativity, Design, Innovation, Marketing, Narrative

Make Hunger Disappear

In a grocery store 4,820 cans of Campbell’s Soup were used to build an installation piece that spelled HUNGER. Signage beside the piece encouraged shoppers to buy one and donate it to their local food bank. As shoppers bought the cans from the display the word HUNGER slowly disappeared. This allowed people to see how their individual effort could help bring an end to the problem of hunger.

Advertising Agency: Leo Burnett, Toronto, Canada
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
Photographer: Angus MacPherson

(ht: Razor Creative)

Filed under: Advertising, Campbells, Creativity, Giving, World Hunger