Innovation Adoption Curve

The innovation adoption curve of Rogers is a model that classifies adopters of innovations into various categories. It is based on the idea that certain individuals are inevitably more open for adaption than others. It is also called: Multi-Step Flow Theory or Diffusion of Innovations Theory. (more…)

Innovators. Brave people, pulling the change. Innovators are very important communication mechanisms.

Early Adopters. Respectable people, opinion leaders, try out new ideas, but in a careful way.

Early Majority. Thoughful people, careful but accept change more quickly than average people do.

Late Majority. Skeptic people, will use new ideas or products only when the majority is using it.

Laggards. Traditional people, love to stick to the “old ways”, are critical about new ideas and will only accept it if the new idea has become mainstream or even tradition.

(ht: Eric Bryant)

Filed under: Change, Communication, Innovation, Leadership, Vision

Lessons In Not Sucking

I haven’t posted a block of links in awhile. I hope to revive that soon. But today I ran across a really nice article about online communication on the Church Marketing Sucks website.

Here’s a quick rundown of the tips:

1. Lower the draw bridge
2. The call to action: what and where
3. RSS is your friend
4. Think in links
5. The 2-second rule
6. Printed content does not equal web content
7. Blog for you, not them

Don’t start or continue a blog because you want a bunch of people to read your thoughts. No one cares more about what you have to think or say than you do. Now that you know that, the only reason you should be blogging is because you just have to get your thoughts out of your head and into some sort of online journal format. The ironic thing is that the more you blog from your head/heart, the more people will actually start tuning in because they see how important this stuff is to you.

8. Don’t re-invent the wheel
9. Share

Read the full article » Lessons In Not Sucking: Communication Online

Filed under: Blogging, Communication, Links, Web

The Revolutionary Communicator

Attentiveness. Connection. Questions. Authenticity. Story Telling. Solitude. Defining Success. Such basic, almost elementary, methods, yet these are what Jesus used to alter history.

The Revolutionary Communicator shot up my favorite books list while I was merely in the introduction. The writing was superb and the descriptions of these seven easy ways to better communicate with the world around you will bring many “of course!” moments along the way. This book won’t just help you better communicate the story of Jesus, it will help you be a better person in general. It will strengthen your professional life, and it will heighten any relationship. It will even enhance your blogging skills.

I guess you can say I’m high on this book and easily recommend it. If you took all of McManus’ books, and all of Millers books, strip out their core messages and combine them into one book, you’d have The Revolutionary Communicator. Read it today!

Jesus’ approach requires the long view. It necessitates eyes so fixed on the North Star that although failure, disappointment, and distress wash all around, the ship will not turn from its course. For indeed, in the long view, we do see in Jesus’ life everything that we could have hoped for after all: immeasurable effect upon human souls… devoted friends who would ultimately give their lives for him… and shockwaves sent through history itself.

Filed under: Books, Communication, Jesus, Reviews