In a grocery store 4,820 cans of Campbell’s Soup were used to build an installation piece that spelled HUNGER. Signage beside the piece encouraged shoppers to buy one and donate it to their local food bank. As shoppers bought the cans from the display the word HUNGER slowly disappeared. This allowed people to see how their individual effort could help bring an end to the problem of hunger.
Advertising Agency: Leo Burnett, Toronto, Canada
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
Photographer: Angus MacPherson
(ht: Razor Creative)
Filed under: Advertising, Campbells, Creativity, Giving, World Hunger
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