The innovation adoption curve of Rogers is a model that classifies adopters of innovations into various categories. It is based on the idea that certain individuals are inevitably more open for adaption than others. It is also called: Multi-Step Flow Theory or Diffusion of Innovations Theory. (more…)
Innovators. Brave people, pulling the change. Innovators are very important communication mechanisms.
Early Adopters. Respectable people, opinion leaders, try out new ideas, but in a careful way.
Early Majority. Thoughful people, careful but accept change more quickly than average people do.
Late Majority. Skeptic people, will use new ideas or products only when the majority is using it.
Laggards. Traditional people, love to stick to the “old ways”, are critical about new ideas and will only accept it if the new idea has become mainstream or even tradition.
(ht: Eric Bryant)
Filed under: Change, Communication, Innovation, Leadership, Vision
Hey Russy Russ,
I just happened upon your blog today. I love it, sounds like things are going good. Tell your wife I said hello as well!
hey man! thanks for the link and welcome to my site. i’ve added you to my reader and blogroll too!
just based off of this, I’m probably in the early adopter/early majority field I’m guessing. I didn’t hit the link for more deets though.
@portorikan: That’s exactly where I was placing myself, with a a penchant to be higher.
[...] I understand that there are different levels of innovation adoption, how can someone not know the difference between an e-mail address and a Web address? Come on. [...]
Your blog is pretty cool to me and your subject matter is very relevant. I was browsing around and came across something you might find interesting. I was guilty of 3 of them with my sites. “99% of site managers are doing these 5 mistakes”. http://is.gd/jhKkC5 You will be suprised how easy they are to fix.